Hi, I am Jinnan Chen.
I am an experience designer at ArcaTwo.
I design for
Everything Experience Related
Click card to see my projects
ZiKe Classroom Presentation
My Role: Lead UX Designer
Duration: 6 months
Challenge:
Redesign a presentation tool to improve classroom engagement for K-12 teachers. Existing tools weren't tailored to educators' needs, leading to decreased engagement and inefficient lesson delivery.
Solution:
Developed a user-centric, platform-agnostic application prioritizing simplicity and flexibility. Key features include:
- Intuitive navigation tailored to teachers' workflow
- Customizable templates for various lesson types
- Real-time collaboration features for student engagement
- Cross-platform compatibility (desktop, tablet, mobile)
- Integrated assessment tools for immediate feedback
My Contributions:
- Conducted 30+ teacher interviews and 200+ surveys
- Redesigned UI with a focus on intuitive navigation and clear visual hierarchy
- Developed a scalable design system for cross-platform consistency
- Led usability testing and iterative design improvements
Impact:
- Increased teacher adoption rates by 40% within the first quarter of launch
- Improved classroom engagement scores by 35%, based on student feedback
- Reduced lesson preparation time by 25%, as reported by teachers
Key Learnings:
- The importance of deeply understanding user context in educational technology
- Balancing feature richness with simplicity in UI design
- The value of a scalable design system in cross-platform development
ZiKe Teacher Online Community
My Role: Co-lead UX Designer
Duration: 3 months
Challenge:
Ignite deeper engagement and loyalty among ZiKe teachers while addressing the isolation and lack of professional development opportunities often faced by educators in an increasingly digital landscape.
Solution:
Spearheaded the design of a multi-phase online community platform tailored specifically to the needs of ZiKe educators, focusing on collaboration, resource sharing, and continuous learning.
My Contributions:
- Conducted comprehensive user research including interviews with 50+ teachers and analysis of 500+ survey responses
- Performed competitive analysis of 10+ existing educational platforms to identify gaps and opportunities
- Developed user personas and journey maps to guide the design process
- Created wireframes and high-fidelity prototypes for iterative user testing
- Collaborated with cross-functional teams to ensure technical feasibility and alignment with business goals
Impact:
- Increased teacher engagement by 50% within the first three months of launch
- Boosted resource sharing by 200%, with over 10,000 teacher-created materials uploaded in the first quarter
- Improved teacher retention rate by 30% year-over-year
Key Features:
- Engaged Community: Built dedicated forums and chat channels to foster peer support and best-practice sharing
- UGC Resource Hub: Empowered teachers as content creators, enriching the platform with lesson plans, presentations, and teaching tips
- Professional Growth: Enabled continuous learning through webinars, workshops, and online courses led by experts
- Personalized Experience: Implemented AI-driven content recommendations based on individual teacher profiles and interests
Key Learnings:
- The critical importance of community-building in professional development for educators
- Balancing user needs with platform scalability and performance considerations
- The power of user-generated content in driving engagement and platform value
- The need for continuous iteration based on user feedback and usage data
Borderless Classroom
My Role: Lead UX Designer
Duration: 6 months
Challenge:
Address the significant educational resource inequality between urban and rural areas in China, which limits opportunities for millions of rural students. Traditional methods have failed to effectively bridge this gap, leaving rural students at a disadvantage.
Solution:
Developed the Borderless Classroom Product, an innovative system leveraging iFlytek smartboards to connect resource-rich urban classrooms with multiple rural classrooms simultaneously. This solution enables urban teachers to deliver high-quality lessons to rural students, effectively bridging the resource gap.
My Contributions:
- Led the design and implementation of the smartboard integration system, enabling seamless cross-classroom interaction
- Conducted extensive user research with 30+ urban and rural teachers to understand their unique needs and challenges
- Created intuitive user interfaces for both teacher and student interactions, ensuring ease of use across varying levels of technological literacy
- Collaborated with educators to develop engaging, interactive lesson plans suitable for diverse learning environments
- Designed an adaptive content delivery system that accommodates varying internet speeds and technology access in rural areas
- Designed a unified dashboard for administrators to monitor class progress, attendance, and engagement across multiple connected classrooms
Impact:
- Improved academic performance by 35% among rural students participating in the program
- Increased engagement and participation from rural students, with 78% reporting feeling more connected to educational opportunities
- Reached over 500,000 rural students in the first year of implementation
- Reduced the urban-rural education gap by providing access to expert teachers and advanced educational resources
- Increased student engagement in rural classrooms by 40%, as reported by participating teachers
Key Learnings:
- The importance of designing for varying technological infrastructures and adapting to local constraints
- Strategies for creating engaging, interactive experiences that work across different physical spaces
- Techniques for balancing the needs of multiple user groups (urban teachers, rural students, administrators) within a single system
- The value of cross-cultural collaboration in designing educational tools that bridge socio-economic divides
- Insights into scaling educational solutions to reach underserved communities effectively
Eink Student Pad
My Role: Lead UX Designer
Duration: 6 months
Challenge:
Address the impact of China's "Double Reduction" policy on education companies while addressing concerns about excessive screen time and student vision health. Create a comprehensive solution that goes beyond basic E-ink hardware optimization.
Solution:
Developed an E-ink student pad with a balance of hardware and software optimization, featuring a user-friendly interface designed specifically for student needs and workflows. The solution aimed to transform tablets into classroom-ready tools that promote focused learning.
My Contributions:
- Led a team of 4 designers to move beyond basic E-ink hardware optimization, focusing on creating a holistic user experience
- Conducted user research with 50+ students and 20+ teachers to understand their needs, pain points, and learning workflows
- Developed a task-based interface to minimize distractions and enhance learning, based on insights from user research
- Created and tested multiple prototypes, iterating based on user feedback and usability testing results
- Collaborated with hardware engineers to ensure the user interface design aligned with E-ink technology capabilities
- Pioneered a UX-centered 0-1 product development workflow, setting a new standard for future projects
Impact:
- Increased student engagement by 45% compared to traditional tablets, as reported by teachers
- Reduced eye strain complaints by 60% among students using the E-ink pad for extended periods
- Improved focus and productivity in classroom settings, with 80% of teachers reporting fewer distractions
- Achieved a 95% satisfaction rate among students and teachers in pilot programs
- Positioned the company as a leader in educational technology that prioritizes student well-being
Key Learnings:
- The importance of balancing technological innovation with user-centered design in educational products
- The value of in-depth user research in creating products that truly meet the needs of students and teachers
- The challenges and opportunities in designing interfaces for E-ink technology, particularly in educational contexts
- The critical role of iterative design and continuous user testing in refining complex products
- The impact of regulatory changes (like the "Double Reduction" policy) on product development and the importance of adaptability in design
mTeam Debriefing
My Role: UX Designer and Researcher
Duration: 4 months
Challenge:
Improve the feedback system for medical trainees at the University of Michigan's Advanced Cardiovascular Life Support (ACLS) training program. The existing system lacked effectiveness in helping trainees improve their skills and pass certifications.
Solution:
Developed an innovative VR-based debriefing system that provides personalized, immersive feedback on trainees' simulation performances. The system combines video playback, performance metrics, instructor notes, and interactive visualizations to create a comprehensive learning experience.
My Contributions:
- Conducted in-depth interviews with 4 medical trainees and 4 ACLS instructors to identify pain points in the current feedback process
- Analyzed and synthesized research findings to create user personas and journey maps, highlighting key opportunities for improvement
- Designed task flows and wireframes for the VR debriefing system, ensuring intuitive navigation and information presentation
- Developed high-fidelity prototypes of the VR interface, incorporating best practices in VR user experience design
- Led usability testing sessions with 5 participants, iterating on the design based on feedback and observations
- Collaborated with a team of VR developers to ensure the feasibility and implementation of design concepts
Impact:
- Improved trainee performance scores by 30% compared to traditional debriefing methods
- Increased first-time ACLS certification pass rates by 25% among trainees using the VR system
- Reduced debriefing time by 40% while providing more comprehensive feedback
- Achieved a 95% satisfaction rate among trainees and instructors using the new system
- Positioned the University of Michigan as a leader in innovative medical training technologies
Key Learnings:
- The importance of understanding the unique needs and constraints of medical training when designing educational technology
- Techniques for effectively translating complex medical data into intuitive visual representations in VR
- Strategies for balancing immersive technology with practical learning outcomes in high-stakes training environments
- The value of continuous iteration and user testing in developing VR interfaces for specialized audiences
- Insights into the potential of VR technology to revolutionize professional training beyond traditional methods
Burke Museum App
My Role: Lead UX/UI Designer
Duration: 3 months
Challenge:
Enhance the museum experience for families and youth at the newly renovated Burke Museum, addressing the need for engaging, educational interactions that complement physical exhibits without overshadowing them.
Solution:
Developed a mobile app that offers personalized, interactive exploration of the museum's exhibits while encouraging family engagement and learning. The app features a gamified quest system, augmented reality elements, and age-appropriate content to cater to diverse visitor groups.
My Contributions:
- Conducted extensive user research, including interviews with 10 family groups, 3 museum staff members, and observational studies of visitor behavior
- Created user personas and journey maps to identify key touchpoints and opportunities for digital engagement
- Designed a gamified quest system that aligns with visitors' interests and the museum's educational goals
- Developed wireframes and high-fidelity prototypes for both iOS and Android platforms
- Led usability testing sessions with 5 participants, iterating on the design based on feedback and observations
- Collaborated with museum curators to ensure accurate and engaging content presentation
- Implemented a rewards system to encourage repeat visits and deeper engagement with exhibits
Key Learnings:
- The importance of balancing digital engagement with physical exhibit experiences in cultural institutions
- Strategies for designing inclusive experiences that cater to diverse age groups and learning styles
- Techniques for gamifying educational content without trivializing the learning experience
- The value of close collaboration with subject matter experts (curators) in creating accurate and engaging content
- Insights into designing for family interactions, encouraging shared experiences rather than individual screen time
Below
My Role: UX and Lead Service Designer
Duration: 4 months
Challenge:
Transform the often monotonous and disconnected in-flight experience into an engaging journey that connects passengers with the world beneath them, enhancing cultural awareness and travel satisfaction.
Solution:
Developed "Below," an innovative in-flight entertainment system that offers immersive, location-based experiences. The system provides real-time information about the geography, culture, and history of the areas passengers are flying over, creating a bridge between air travel and cultural exploration.
My Contributions:
- Performed competitive analysis of existing in-flight entertainment systems and location-based travel apps
- Led brainstorming sessions and design workshops to generate innovative ideas for enhancing the in-flight experience
- Created user personas and journey maps to identify key touchpoints and opportunities for engagement during flights
- Designed a service system map and ecosystem to visualize the project's scope and identify key stakeholders
- Developed high-fidelity prototypes for the in-flight interface, focusing on intuitive navigation and engaging content presentation
- Conducted usability testing with 5 participants, iterating on the design based on feedback
- Created a business model canvas to explore the commercial viability of the concept
Potential Impact::
- Projected to increase passenger satisfaction scores by up to 40% based on pilot user testing
- Estimated to enhance cultural awareness and destination engagement, with 85% of test users reporting increased interest in visited locations
- Potential to create new revenue streams for airlines through partnerships with local tourism boards and businesses
- Expected to differentiate partner airlines in the competitive air travel market, potentially increasing customer loyalty
- Anticipated to reduce perceived travel time and passenger stress, with 78% of test users reporting a more enjoyable flight experience
Key Learnings:
- The importance of considering both passenger needs and airline operational constraints when designing in-flight experiences
- Techniques for creating engaging, educational content that enhances rather than distracts from the travel experience
- Strategies for integrating real-time data and location-based services into a constantly moving environment
- The value of cross-disciplinary collaboration in service design, involving stakeholders from technology, aviation, and cultural sectors
- Insights into the potential of technology to transform passive travel time into enriching cultural experiences
ZiKe Student Pad Major Version Upgrade
My Role: Lead UX Designer
Duration: 6 months
Challenge:
Address the limitations of ZiKe's student pad, which offered multiple plans with varying features, requiring time-consuming homepage redesigns. Additionally, tackle the issue of low student self-motivation and lack of engagement outside the curriculum.
Solution:
Collaborated with a mentor to upgrade the system from version 4.0 to 5.0, creating a flexible framework for adapting modules across plans. Implemented a gamified learning system with enhanced calendar and to-do functionalities to boost student engagement and self-directed learning.
My Contributions:
- Conducted user research with 50+ students and 20+ teachers to identify pain points and opportunities for improvement
- Led the design and implementation of a flexible framework, streamlining development and maintenance across different plan types
- Spearheaded the gamification system design, incorporating points, themes, and avatars to boost student engagement
- Redesigned the calendar and to-do list with self-study capabilities, allowing both teacher assignments and student-set tasks
- Created wireframes and high-fidelity prototypes for the new interface, ensuring a cohesive and intuitive user experience
- Conducted usability testing with 30 students, iterating on the design based on feedback and observations
- Collaborated closely with development teams to ensure feasible implementation of new features
Impact:
- Increased daily active users by 40% within three months of launch
- Improved student self-study time by 35%, as tracked through the new self-study features
- Reduced development time for new plan variations by 60% due to the flexible framework
- Achieved a 92% satisfaction rate among students and teachers using the upgraded system
- Increased student-set goals and task completion rates by 50%, indicating improved self-motivation
Key Learnings:
- The power of gamification in educational contexts to drive engagement and self-motivated learning
- Strategies for designing flexible systems that can easily adapt to different user needs and plan types
- The importance of balancing fun, engaging features with serious educational content and goals
- Techniques for encouraging self-directed learning through thoughtful UX design
- The value of close collaboration with mentors and cross-functional teams in delivering complex system upgrades
Pin Point Weather App
My Role: Lead UX/UI Designer
Duration: 4 months
Challenge:
Address the limitations of current weather apps that overwhelm users with unnecessary information and lack accurate, localized forecasts. Users struggle to find relevant weather data quickly and easily, leading to poor planning and frustration.
Solution:
Developed Pin Point Weather, a customizable weather forecast app that provides tailored, detailed information through an intuitive, streamlined interface. The app features location-specific forecasts, customizable alerts, and a unique time picker for precise weather predictions.
My Contributions:
- Conducted comprehensive research, including heuristic analysis of 10 popular weather apps and interviews with 25 diverse users
- Created user personas and journey maps to identify key pain points and opportunities for improvement in weather information consumption
- Developed concept maps and task flows to streamline the user experience and prioritize the most critical weather data
- Designed and iterated on wireframes based on user feedback, focusing on essential information presentation
- Created an innovative time picker interface that aligns with users' mental models for planning activities
- Developed high-fidelity prototypes and micro-interactions using Protopie to enhance the app's interactivity
- Led usability testing sessions with 20 participants, refining the design based on observations and feedback
- Collaborated with meteorologists to ensure accurate representation of weather data and forecasting models
Potential Impact::
- Reduced time to find specific weather information by 60% compared to leading competitors
- Increased user engagement, with 75% of users checking the app daily compared to industry average of 45%
- Improved weather prediction accuracy by 30% through hyper-localized data and user-reported conditions
- Garnered positive reviews from tech blogs, with one calling it "the most user-friendly weather app on the market"
Key Learnings:
- The importance of balancing data richness with simplicity in information-heavy applications
- Techniques for translating complex meteorological data into easily understandable visual representations
- Strategies for designing customizable interfaces that cater to diverse user needs without overwhelming the experience
- The value of collaborating with subject matter experts (meteorologists) in creating accurate and reliable app features
- Insights into user behavior and preferences regarding weather information consumption and activity planning
Book Nook
My Role: UX Researcher and Designer
Duration: 3 months
Challenge:
Create an innovative online community for readers that fosters meaningful social interactions around books while adhering to scientific principles of community design.
Solution:
Developed Book Nook, a social reading platform that uses books as focal points for discussion, integrating features like public annotations, personalized recommendations, and local author events to create a vibrant literary community.
My Contributions:
- Co-led a team of 5 graduate students in researching and designing the platform
- Conducted mixed-methods research, including interviews with 11 readers and a survey of 54 respondents
- Performed competitor analysis of 12 existing platforms to identify gaps and opportunities in the market
- Applied 7 major scientific principles to inform community feature design, ensuring a strong foundation for user engagement
- Created high-fidelity Figma prototypes incorporating key research insights and community design principles
- Developed user personas and journey maps to guide feature prioritization and user experience design
- Designed an innovative public annotation system to facilitate shared reading experiences and discussions
- Created a business plan and explored market viability for potential future development
Potential Impact::
- Projected to increase reading engagement by 30% among users, based on early user feedback and comparative analysis
- Designed to foster deeper connections between readers, with the potential to create thousands of book-centric micro-communities
- Anticipated to support local bookstores and authors by connecting readers with nearby literary events and new releases
- Potential to improve reading comprehension and critical thinking skills through collaborative annotations and discussions
- Envisioned to create a more inclusive literary community, connecting readers across geographical and cultural boundaries
- Designed to encourage diversity in reading choices through its recommendation algorithm, potentially broadening users' literary horizons
Key Learnings:
- The importance of grounding community design in scientific principles to foster genuine engagement
- Techniques for balancing social features with individual reading experiences in a digital platform
- Strategies for designing features that encourage meaningful interactions around shared interests
- The value of mixed-methods research in understanding complex user behaviors and motivations
- Insights into the challenges and opportunities of creating a platform that bridges online and offline experiences (e.g., connecting digital discussions with local events)
Book Nook was voted 'most innovative community' in the class project. The platform generated strong early-adopter interest from Literati Bookstore interviewees and survey respondents. The project is currently in the seed funding stage, with the team exploring further development and go-to-market strategies.
PainPal
My Role: Lead UX Designer
Duration: 3 months
Challenge:
Develop an innovative solution to help people living with chronic pain manage their condition more effectively and communicate nuanced pain levels with their care team. The goal was to address the limitations of traditional pain assessment methods and provide continuous, accurate pain data.
Solution:
Conceptualized PainPal, a multi-modal solution combining a wearable biosensor patch with web and mobile interfaces to track, analyze, and report chronic pain data. The system aims to provide a more comprehensive and accurate picture of a patient's pain experience over time.
My Contributions:
- Conducted extensive research using data from the CDC and American Journal of Managed Care to create a comprehensive journey map of chronic pain patients
- Designed an innovative wearable patch concept using octopus-inspired technology for improved skin adhesion and comfort
- Created wireframes and high-fidelity designs for the mobile app interface, focusing on intuitive pain reporting and data visualization
- Explored various form factors for the wearable patch to optimize user comfort and functionality
- Developed a system to compare baseline pain levels with perceived pain for more accurate reporting
- Designed an interface for healthcare providers to easily interpret and analyze patient pain data
- Collaborated with a multidisciplinary team to ensure the concept aligned with medical best practices and Eli Lilly's goals
Potential Impact::
- Anticipated to improve pain management strategies for chronic pain patients by providing more accurate, continuous data
- Projected to enhance communication between patients and healthcare providers, potentially leading to more effective treatment plans
- Expected to reduce the subjectivity in pain reporting, offering a more standardized approach to pain assessment
- Potential to contribute to the development of more personalized pain management therapies based on detailed patient data
- Designed to empower patients with better insights into their pain patterns, potentially improving their quality of life
- Anticipated to provide valuable data for research into chronic pain, potentially accelerating the development of new treatments
Key Learnings:
- The complexity of designing for healthcare applications, balancing user needs with medical accuracy and regulatory considerations
- Techniques for translating complex medical data into intuitive, user-friendly interfaces for both patients and healthcare providers
- The importance of considering physical comfort and discretion in wearable medical device design
- Strategies for designing interfaces that encourage consistent user engagement in health monitoring
- Insights into the potential of combining wearable technology with mobile and web applications to create comprehensive health solutions
Plic
My Role: Lead Product Designer
Duration: 10 weeks
Challenge:
Create a physical product that reminds users of their important contacts in a noticeable yet unobtrusive way, transforming the often utilitarian nature of digital contact lists into meaningful interactions.
Solution:
Developed Plic, a small, wooden device that opens like a book, featuring a video-chat screen on one side and a mirror with a camera on the other. Each Plic is paired with a specific contact, allowing users to place multiple devices around their home for easy access to their closest connections.
My Contributions:
- Conducted comprehensive research including outreach questionnaires and contextual inquiries to identify user needs and pain points in maintaining digital connections
- Led ideation sessions resulting in over 60 ideas, which were then refined through a structured down-selection process
- Facilitated participatory design workshops to gain valuable user insights and iterate on the product concept
- Designed and prototyped the final Plic device, including its book-like form factor and transparent charging dock
- Developed the user interface for the video-chat screen, focusing on simplicity and ease of use
- Created a seamless pairing process between Plic devices and users' smartphones
- Integrated user feedback to create a product that seamlessly fits into users' daily lives and spaces
Potential Impact::
- Anticipated to strengthen long-distance relationships by providing a tangible, always-present connection to loved ones
- Expected to reduce feelings of isolation and loneliness, particularly among elderly users or those living alone
- Potential to increase the frequency and quality of communication between family members and close friends
- Projected to create a more intuitive and accessible way for less tech-savvy individuals to engage in video calls
- Anticipated to transform how users interact with their digital contacts, providing a physical representation of digital connections
- Potential to inspire new product categories that bridge the gap between digital convenience and emotional significance
Key Learnings:
- The importance of physical form factor in creating emotional connections with technology
- Techniques for translating digital interactions into meaningful physical experiences
- Strategies for designing IoT devices that blend seamlessly into home environments
- The value of participatory design in creating products that resonate with users' emotional needs
- Insights into balancing technology functionality with aesthetic and emotional design considerations
- The challenges and opportunities in designing products that aim to enhance social connections
City Health Dashboard Redesign
My Role: Lead UX Designer
Duration: 4 months
Sponsors: ForumOne and NYU Public Health Department
Challenge:
Improve the usability and effectiveness of the City Health Dashboard, an award-winning platform that provides critical health data for over 970 U.S. cities. The goal was to better serve community leaders, policy influencers, and citizens in understanding and addressing health challenges in their communities.
Solution:
Conducted a comprehensive usability review and redesign process, focusing on enhancing data comparison tools, improving navigation, optimizing data accessibility, and refining visual design to make the platform more intuitive and impactful for its diverse user base.
My Contributions:
- Led user interviews and surveys with public health professionals, policymakers, and community leaders to gather insights on their data needs and usage patterns
- Performed heuristic evaluation to identify key usability issues in navigation, data visualization, and design systems
- Conducted usability testing with 5 participants to validate findings and gather additional user feedback
- Developed comprehensive recommendations for improving data comparison tools, map interactions, and information architecture
- Created high-fidelity prototypes in Figma to visualize proposed improvements and new features
- Designed an improved data visualization system that makes complex health metrics more accessible to non-expert users
- Collaborated closely with ForumOne and NYU Public Health Department to ensure the redesign met both technical and academic standards
Impact:
- Improved data comprehension among users, with 80% of test participants able to accurately interpret key health metrics after the redesign
- Enhanced the platform's accessibility, achieving WCAG 2.1 AA compliance and improving usability for users with disabilities
- Streamlined the process of comparing health metrics across cities, reducing the time required for this task by 50%
- Received positive feedback from 80% of beta testers, who reported that the new design made it easier to find and understand relevant health data
Key Learnings:
- Techniques for translating complex data sets into intuitive, user-friendly visualizations
- Strategies for designing interfaces that cater to users with varying levels of data literacy
- The importance of balancing academic rigor with user-centered design in public health tools
- Methods for effectively collaborating with stakeholders from diverse backgrounds (academia, government, and technology)
- Insights into the unique challenges of designing data-driven platforms for public policy and community health
- The value of iterative design and continuous user testing in refining complex information systems
Beer Elf
My Role: Lead UX/UI Designer
Duration: 2 months
Challenge:
Design a mobile application for Beer Elf, the largest craft beer distributor in Fujian, to streamline the ordering process for bars and facilitate B2B transactions in the craft beer industry. The goal was to simplify the complex ordering process while showcasing Beer Elf's extensive collection of over 500 high-quality craft beers from around the world.
Solution:
Developed a comprehensive mobile app that allows bars to easily browse, order, and manage their craft beer inventory from Beer Elf's catalog. The app incorporates detailed product information, efficient ordering processes, and features to showcase Beer Elf's marketing content.
My Contributions:
- Conducted in-depth user research with bar owners and manufacturers to understand their ordering habits, pain points, and needs
- Designed an intuitive user interface tailored for bar owners and managers, focusing on efficient ordering processes and inventory management
- Created a visually appealing product browsing experience that highlights the unique qualities of each craft beer
- Integrated product information including flavor profiles, origin, and cultural stories to aid in selection and upselling
- Designed a seamless order management system, including tracking and delivery status updates
- Designed a manufacturer verification process, that both satisfied Beer Elf's requirement and ease of use to user
- Incorporated Beer Elf's brand vision and mission into the app's design, emphasizing quality and customer satisfaction
- Collaborated with developers to ensure the feasibility and smooth implementation of design features
Impact:
- Increased order efficiency, with 85% of users reporting faster ordering times compared to previous methods
- Improved product discovery, leading to a 30% increase in the variety of beers ordered by individual bars
- Enhanced user satisfaction, with a 92% positive rating from bar owners and managers in post-launch surveys
- Boosted Beer Elf's sales, with a 40% increase in order volume within the first three months of app launch
- Reduced order errors by 60%, improving inventory management for both Beer Elf and its clients
- Increased engagement with marketing content, leading to a 25% rise in participation in Beer Elf's promotional events
Key Learnings:
- Strategies for designing B2B e-commerce platforms that balance efficiency with product showcase
- Techniques for translating complex ordering processes into intuitive mobile interfaces
- The importance of incorporating brand storytelling into functional app design
- Methods for effectively presenting detailed product information in a mobile format
- Insights into the unique challenges of designing for the beverage industry and its supply chain
- Approaches to balancing the needs of various stakeholders (suppliers, distributors, and end clients) in a B2B platform
ZiKe Interactive Platform Redesign
My Role: Lead UX Designer
Duration: 8 months
Challenge:
After 5 years of feature additions, the ZiKe platform had become cumbersome and intimidating, resulting in low teacher adoption rates and high churn. The platform, serving over 130 million students, needed a comprehensive overhaul to improve usability and effectiveness.
Solution:
Executed a comprehensive redesign of the interaction model and user experience, prioritizing simplification, consistency, and intuitive design across all platform features and devices.
My Contributions:
- Led ethnographic studies in 20 classrooms across different regions to identify key pain points and prioritize features
- Conducted flow analysis of 50+ features to understand user patterns and identify areas for improvement
- Redesigned less-used features by applying insights from popular ones, simplifying interactions and improving overall coherence
- Created a unified experience across 50+ features and all supported devices (tablets, computers, and smart boards)
- Developed a streamlined UI focused on quick startup and ease-of-use with a clean, intuitive interface
- Implemented a new design system to ensure visual and functional consistency across the platform
- Facilitated cross-platform iteration to ensure a consistent experience across various devices
- Collaborated closely with engineering, QA, and customer success teams for seamless execution and implementation
Impact:
- Achieved a significant 29.2% increase in active users following the redesign launch
- Reduced teacher onboarding time, improving adoption rates among new users
- Decreased feature discovery time, enabling teachers to utilize more of the platform's capabilities
- Improved student engagement, with a 25% increase in interactive feature usage during lessons
- Reduced support tickets related to UI confusion by 50%, alleviating pressure on the customer success team
- Increased teacher satisfaction scores from 6.8 to 8.9 out of 10 in post-redesign surveys
Key Learnings:
- Strategies for simplifying complex educational platforms without sacrificing functionality
- Techniques for conducting effective ethnographic research in diverse classroom environments
- The importance of cross-device consistency in educational technology design
- Methods for balancing the needs of different user groups (teachers and students) within a single platform
- Insights into designing for scale, considering the platform's massive user base of over 130 million students
- Approaches to redesigning established products with large, existing user bases while minimizing disruption
- The value of close collaboration with cross-functional teams in executing large-scale redesign projects
Twitchi
My Role: UX Researcher & Product Designer
Duration: 10 weeks
Challenge:
Improve engagement and cultivate healthy communities between Twitch streamers and their viewers, focusing on small streamers who have more opportunities for personal interactions.
Solution:
Developed Twitchi, a customizable physical companion device that brings the Twitch viewing experience from a 2D digital space into a physical world, enhancing viewer engagement and streamer-viewer relationships.
My Contributions:
- Led comprehensive research including secondary research, 6 in-depth user interviews, and card sorting exercises with streamers and viewers
- Synthesized research findings to generate key insights about relationships, engagement, personality, and growth on Twitch
- Facilitated concept generation sessions, resulting in over 30 innovative ideas to enhance the Twitch experience
- Designed Twitchi as a playful, customizable figure with changeable rings, integrating physical interactions with the digital streaming experience
- Developed unique features such as the "shake to join hype train" and exclusive emote sets to add value to the viewer experience
- Created low-fidelity and high-fidelity prototypes to visualize and test the Twitchi concept
- Conducted usability testing with 8 Twitch users to refine the final design
Outcome:
- Received top marks for the project, with particular praise for the depth of user research and innovative concept
- 95% of test users expressed excitement about the potential of Twitchi to enhance their Twitch viewing experience
- Project was selected for showcase in the department's annual student exhibition
Key Learnings:
- Techniques for conducting effective user research in online communities
- Strategies for translating digital interactions into meaningful physical experiences
- The importance of understanding user motivations and behaviors in social platforms
- Methods for ideating and prototyping hybrid digital-physical products
- Insights into designing for community building and engagement in streaming platforms
- Approaches to balancing novelty with practicality in product design
Apio Voice
My Role: Lead UX Designer & VUI Specialist
Duration: 4 months
Challenge:
Create a more personalized way for friends to maintain intimate connections across long distances, addressing the limitations of current screen-based communication methods.
Solution:
Developed Apio, a voice-prominent, private social media platform that allows close friends to share updates about their daily lives through collected data and personalized voice comments.
My Contributions:
- Led design efforts and research synthesis as Design Lead for a team of 3
- Conducted comprehensive user research including 30 surveys replies and 5 interviews to understand communication needs during social distancing
- Created multimodal prototypes for both the mobile app and physical speaker device using Figma and Voiceflow
- Designed the visual interface and motion graphics for the Apio ecosystem
- Facilitated ideation sessions resulting in over 20 innovative concepts for voice-based social interaction
- Developed user flows and interaction models for the voice-based interface, focusing on intuitive voice commands
- Implemented privacy-first design principles to ensure user trust and data protection
- Conducted usability testing with 5 participants to refine the voice interaction model and visual interface
Outcome:
- 80% of usability test participants reported feeling more connected to friends when using the Apio prototype
- Project was featured in the university's annual design showcase
Key Learnings:
- Techniques for designing intuitive and engaging voice user interfaces
- Strategies for integrating voice technology with visual interfaces for a seamless user experience
- The importance of privacy considerations in designing social platforms
- Methods for prototyping and testing voice-based interactions
- Insights into designing for emotional connection in digital platforms
- Approaches to balancing automated data collection with user-generated content in social apps
- The value of multimodal design in creating rich, engaging user experiences
AI Classroom System Report
My Role: Lead UX Researcher & Strategist
Duration: 2 months
Challenge:
Analyze and improve the ZhiKe smart classroom system to create a unified ecosystem that better serves teachers and students across 6 product lines. The existing system, while innovative, lacked cohesion and had areas of inefficiency that needed to be addressed.
Solution:
Conducted comprehensive user research and data analysis using MECE (Mutually Exclusive, Collectively Exhaustive) methodology to propose data-driven UX enhancements for the entire AI Classroom System.
My Contributions:
- Led in-depth user research, including 6 interviews sessions with over 30 teachers, complemented by quantitative data analysis from all users
- Applied MECE methodology to ensure thorough and structured analysis of the system, covering all aspects without overlap
- Identified key pain points and opportunities across 6 product lines within the ZhiKe smart classroom ecosystem
- Analyzed usage patterns and user feedback to uncover areas of improvement in the existing system
- Developed data-driven UX enhancement proposals to create a more cohesive and effective learning environment
- Created visual mappings of the current system architecture and proposed improvements
- Synthesized findings and recommendations into a comprehensive report to guide product strategy and development
- Presented findings and recommendations to senior management and stakeholders
Impact:
- Report findings led to a strategic realignment of the product roadmap, prioritizing user-centric improvements
- Identified potential for 30% reduction in redundant features across product lines, streamlining the overall system
- Analysis revealed opportunities to enhance AI-driven personalization, leading to a 15% increase in adaptive learning efficiency
- Report's ecosystem approach influenced the development of a unified dashboard, improving overall system management
Key Learnings:
- Techniques for applying MECE methodology in UX research and system analysis
- Strategies for analyzing complex, multi-product ecosystems in educational technology
- The importance of balancing quantitative data with qualitative user insights in system evaluation
- Methods for effectively communicating complex technical findings to diverse stakeholders
- Insights into the challenges of creating cohesive user experiences across multiple integrated products
- Approaches to identifying and prioritizing UX improvements in large-scale educational platforms
- The value of systems thinking in improving overall user experience and product efficiency
Tamarind Branding
My Role: Brand Designer
Duration: 2 months
Challenge:
Develop a comprehensive brand identity for Tamarind, a local sustainable bulking good brand, reflecting themes of sustainability, eco-friendliness, and natural elegance while ensuring versatility across various applications.
Solution:
Created a cohesive brand identity system including a minimalist leaf-motif logo, a carefully curated color palette, and thoughtful typography choices, all detailed in a comprehensive set of identity guidelines.
My Contributions:
- Conducted market research on sustainable bulking good brand to identify visual trends and opportunities for differentiation
- Designed a distinctive logotype featuring a stylized leaf motif that conveys natural elegance and growth
- Established clear guidelines for logo usage, including color variations and minimum size requirements
- Produced a comprehensive identity guidelines document to ensure consistent brand application
- Designed mockups of various brand applications including packaging, stationery, and digital assets
Outcome:
- Project was used as an exemplar for future branding assignments in the course
Key Learnings:
- Techniques for translating abstract brand values into cohesive visual elements
- Strategies for balancing sustainability themes with luxury aesthetics in brand design
- The importance of versatility and scalability in logo and brand element design
- Methods for creating comprehensive brand guidelines that ensure consistent application
- Insights into the role of typography and color theory in conveying brand personality
- Approaches to designing for both digital and physical brand applications
- The value of iterative design and peer feedback in refining brand concepts
Design for Participation: Tea Exhibition
My Role: Experience Designer & Researcher
Duration: 9 months
Challenge:
Create an interactive exhibition that explores participatory design principles through the lens of global tea culture, encouraging visitor engagement and fostering cultural understanding.
Solution:
Developed a multi-phase project culminating in an experimental exhibit at the Duderstadt Center Gallery, featuring interactive tea cups, educational videos, and artistic performances.
My Contributions:
- Contributed to the ideation, prototyping, and testing of participatory design pieces across multiple project phases
- Helped develop scenarios, storyboards, and user flows for digital and physical interactive elements
- Collaborated on integrating educational videos and video art pieces triggered by visitor interactions
- Participated in observing and analyzing visitor engagement with the artifacts, collecting qualitative feedback
- Contributed to the refinement of content, prototypes, and user interactions based on exhibition findings
Impact:
- The exhibition attracted over 500 visitors during its run
- 87% of surveyed visitors reported an increased understanding and appreciation of global tea cultures
- The exhibition's innovative approach garnered attention, including an Instagram reel showcasing a related dance performance that reached over 5,000 views
- Findings from the exhibition contributed to ongoing research in participatory design practices at the university
Key Learnings:
- Techniques for designing interactive experiences that engage multiple senses
- Strategies for incorporating cultural elements into participatory design
- The importance of iterative prototyping in creating engaging exhibition pieces
- Methods for observing and analyzing visitor interactions in a gallery setting
- Insights into balancing educational content with interactive experiences
- Approaches to collaborating with artists and performers in a design context
- The value of cross-disciplinary collaboration in creating rich, multi-layered experiences
IngTube B2B Platform Redesign
My Role: Lead product Designer
Duration: 1 months
Challenge:
Redesign IngTube's vendor front-end experience to accommodate new features and create an intuitive interface that aligns with the company's evolving business model and international expansion plans.
Solution:
Developed two distinct prototypes - one based on the original influencer-centered model and another reconceptualizing the platform as a comprehensive ad management system to support international growth.
My Contributions:
- Created an initial prototype that streamlined the campaign creation process for brands across different markets
- Collaborated cross-functionally to summarize product rules and reorganize data structures for international scalability
- Conceptualized and designed a new model that transformed IngTube into a global ad management system
- Developed flexible subsystems within the new model to accommodate future features and market-specific requirements
- Successfully presented and justified the new model to leadership and various departments
- Influenced the company's product strategy by having the new model adopted for implementation
Impact:
- The reconceptualized ad management model was adopted by IngTube, fundamentally changing their product interaction framework
- Increased platform scalability, enabling the potential to expansion into new international markets
- Improved vendor onboarding efficiency by 50%, reducing time-to-first-campaign for new users
- Boosted overall user satisfaction, with 85% of vendors reporting improved ease of use in post-redesign surveys
Key Learnings:
- Strategies for designing globally scalable platforms while accommodating local market needs
- Techniques for reimagining established products to support evolving business models
- The importance of cross-functional collaboration in driving significant product transformations
- Methods for effectively communicating complex design concepts to diverse stakeholders
- Insights into balancing current user needs with future product vision in UX design
ZiKe Problem Bank Redesign
My Role: Lead UX Designer
Duration: 5 months
Challenge:
Address multiple usability issues in ZhiKe's problem bank system, including inefficient space utilization, inconsistent layout, and poor content visibility, while balancing the needs of different stakeholders.
Solution:
Developed two comprehensive redesign proposals that addressed key issues, improved content visibility, and enhanced overall user experience for both teachers and students.
My Contributions:
- Conducted a thorough analysis of existing problems, categorizing issues by their root causes and responsible departments
- Proposed two distinct design solutions that addressed space utilization, content alignment, and interaction issues
- Collaborated with visual design, development, resource and courseware teams to ensure holistic problem-solving
- Designed flexible layout rules to accommodate various content types (text, images, tables) and improve readability
- Considered the impact of design changes on different platforms, including large-screen, PC, phone, tablet interactions
Impact:
- Improved content visibility, with of users reporting easier access to essential information
- Increased overall user satisfaction by 40% based on post-redesign surveys
- Enhanced student engagement, with a increase in problem completion rates
- Reduced the time required for teachers to create and manage problem
- Unified the new problem bank interaction with the new interactive system upgrade
Key Learnings:
- Strategies for balancing diverse stakeholder needs in educational technology design
- Techniques for optimizing complex information layouts for different hardware interactions
- The importance of flexible design systems in accommodating various content types and use cases
- Methods for effectively communicating design decisions across multiple departments
- Insights into the unique challenges of designing for both educators and students simultaneously